About Us


When you buy a Keeler instrument – what are you buying? A century of experience in optics! Keeler has been manufacturing ophthalmic instruments since 1917. We continue to lead the market with our innovative instruments. This has been achieved through our continuous program of customer involvement in the design process to ensure our instruments meet the rigorous demands of daily practice.

We still manufacture and assemble our instruments in the UK. Keeler combines optical precision, high-quality illumination, ergonomic design, and lightweight, durable materials to provide you with the best possible choice of equipment.


To help everyone see happier lives through healthier eyes.

A company's vision is all about looking ahead and creating a road map for the future. Our vision describes why we care about what we do. We assist eye care professionals in helping to improve the sense of sight which people rely on to experience the world and that is a great reason to get up and go to work.


Our mission is to be the leading ophthalmic design and manufacturing company. We equip eye care professionals with the valued tools they need to deliver an accurate diagnosis. We craft our precision instruments with the understanding of our customers' need for absolute confidence and control. Our unique pedigree continues through our people, who care about each other, our customers and their patients.


Our values are the things we care about; describing what we as a company stand for and influencing our behaviors in how we bring these to life every day.


The word comes from being "proficient". Completing tasks with skill, acting with integrity and earning the trust of others. What we do reflects the level of professionalism that our customers expect from their patents.


Quality is the outcome of care, and the basis of trust. For our customers, quality means precision, reliability and value. For us, quality means putting the customer first.


Given our pedigree it is easy to see Keeler as traditional and conservative. Yet we have launched many innovations and are ambitious to change, grow and succeed. We encourage everyone to be open, forward thinking and pursue the future with ambition and initiative.


We do one thing and control every aspect of it, so we can do it better, with a genuine attention to detail and dedication. Our focus gives us an edge and is the well spring of both our quality and professionalism. We focus on what we do and who we do it for -- our customers.


Our pedigree is unique and is the foundation of who we are today. Nearly 100 years of expertise and relationships have helped to create a genuine familial spirit, based on mutual respect and shared responsibility. Outside the company it has made us a preferred choice for professionals, who often hold our brand in a genuine affection.


Keeler Technical Services and our authorized distributors will carry out repairs and routine maintenance to your equipment. We offer a Service Exchange plan covering most direct and indirect ophthalmoscopes. This is a quick and economic way of keeping your instruments in top working order.

© 2018 Keeler