Together, we can see a better future in eye care

Life-changing products and solutions

No matter your role or the industry you work in, finding the essential tools, expertise and support you need to do your job shouldn’t be complicated and time-consuming.

In the world of eye care, Keeler sees the bigger picture. We empower our customers to play their own critical roles in fulfilling more successful outcomes in eye screening, diagnosis and treatment.

Never innovating for innovation’s sake, everything we do is driven by providing what our customers value most. We find solutions inspired by you.

Partner-first mentality

This is what sets Keeler apart: we are focused on you. You’re at the heart of what we do, even if we haven’t met you yet.

Whether you’re an end user of our products, a distributor or purchaser, a student , a potential business partner or future employee – we’re ready to listen. We engage, adapt and deliver with a customer-centric mindset.

Alongside our existing products, we partner with those looking to turn innovative ophthalmic ideas into reality and manufacture own-branded, co-branded and unbranded eye care product solutions.

Need help finding or creating an eye care product or solution? Get in touch with our team of experts.

Global expertise and commitment

We combine a profound, specialist expertise and capability with over a century of industry and customer understanding to design and manufacture products of outstanding quality. Our durable, reliable equipment and instruments are reinforced by a fierce commitment to service excellence.

Our strong global presence means we can respond to the specific needs of different markets, and our experience places us at the very centre of the ophthalmology sector. The Keeler name is synonymous with credibility and trust, and we harness this legacy to help shape the future of eye care.

Long-standing trust, enduring partnership

The most positive and productive partnerships are those based on trust, a shared purpose, and aligned goals, which is why everything we do is driven by what you need and value the most.


As a Keeler customer, here’s what you can expect:


  • Global reach with extensive knowledge of local markets

  • A broad portfolio of products supported

  • Well-established global sales channels

  • A genuinely collaborative approach

  • High-quality product design and manufacture

  • Extensive manufacturing capabilities

  • Expertise in planning, design and manufacture

  • Competitive prices

Our purpose and customer promise

We’re here to help our customers bring an end to preventable vision loss, and as industry leaders in the ophthalmic market, we deliver the life-changing products and solutions that enable them to make a difference.

About Halma

Halma is a global group of life-saving technology companies, focused on growing a safer, cleaner, healthier future for everyone, every day.


Our purpose defines the three broad market areas where we operate:


  • Safety: protecting life as populations grow and protecting worker safety.

  • Environment: addressing the impacts of climate change, pollution and waste, protecting life-critical resources and supporting scientific research.

  • Health: meeting rising healthcare demand as growing populations age and lifestyles change.

  • www.halma.com

We employ over 7,000 people in more than 20 countries, with major operations in the UK, Mainland Europe, the USA and Asia Pacific. Halma is listed on the London Stock Exchange (LON: HLMA) and is a constituent of the FTSE 100 index.

In January 2022, Halma was named one of Britain's Most Admired Companies by Management Today.

Our People

Arminder Purewal

Arminder Purewal

Head of RA & QA

Service Duration : 2 Years

What is your favourite part of your job?

“I absolutely love managing my team and achieving our end goals as a team. The satisfaction of successfully resolving complex situations and overcoming hurdles in helping progress the business forwards – this is what RA is all about.”

What are you most proud of in your time at Keeler?

“We are really proud of having 2 devices CE marked (Tonoclear and single-use cryo probes) in a short space of time, in parallel to having notified body audits and technical file audits.”

What other teams do you work most closely with?

“RA works really closely with QA, Customer Services, Marketing and R&D.”

What are your hobbies/passions outside of work?

“I thoroughly enjoy listening to music, going for walks and playing board games with my 2 boys.”

Name one item on your bucket list.

“To see The Northern Lights.”

Justin Craig

Sales team leader – Northeast USA

Service Duration : 11 Years

What is your main responsibility in your job?

“I have multiple roles: as a sales rep I’m responsible for analysing, selling, promoting, calling and finding solutions for problems – both the end users and distributors. I also manage the Northeast inside sales team, providing them with assistance and support and serving as a resource for them. Finally, I’m also part of the diversity and inclusion committee.”

What do you enjoy most about the dynamic of your team?

“The ability to collaborate and share best practices – what’s working well, how to improve on it and what’s not working. We all work together to become the highest versions of the team that we can.”

What enables Keeler to be successful?

“The people that we rely on day-to-day (both internally and externally), the vision of those within the business and the knowledge that there is always more that we can achieve and offer to our customers and colleagues.”

Any tips for healthy living or keeping a positive mindset?

“Having an attitude of positivity and gratitude – this reduces stress and attracts positivity.” What’s the best advice you’ve ever been given? “The most consistent thing in life is change – be adaptable (from my mother!)”

Justin Craig
Eva Kosanovic

Eva Kosanovic

Keeler USA President

Service Duration : 6 Yearss

What are you most proud of in your time at Keeler?

“Everyone works as a team, for each other and to provide best customer experience in every scenario. I am proud of so many achievements, but the resilience and support that was demonstrated throughout the pandemic for almost two years now, has been a true testament of how much people care for each other and for the work they do.”

What enables Keeler to be successful?

“The hunger to do well for our customers. To be fair and considerate to each other and never taking our heritage for granted.”

How does Keeler enable our customers?

“Always going that extra mile for the customers to be heard, feel supported and almost a part of our group.”

What is your favourite film/TV series or book?

“I can’t decide between The Alchemist by Paulo Coelho and Five People You Meet in Heaven by Mitch Albom”

What’s the best advice you’ve ever been given?

“Keep learning – my granny used to say “the older I get, the more I realise how much there is to learn””

Laura Haverley

Head of UK sales

Service Duration : 37 Years

What is your background/experience?

“Ophthalmology and Optometry – I have learnt on the ground but had some very good mentors including Richard and David Keeler.”

What is most important to you in your job? What do you find motivates you?

“My team motivates me and in particular during the pandemic year, it was very difficult be we found a way of it all working!”

What enables Keeler to be successful?

“We keep engaging with customers at an early stage in their career – students are our future! We need to keel engaging with them and listening to their requirements.”

What is your favourite film/TV series or book?

“The Deerhunter – with Robert De Niro”

What’s the best advice you’ve ever been given?

“Know your products inside and out”

Laura Haverley
© 2022 Keeler