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20/20 Club


Join our loyalty club.  Get monster rewards!

We'd like to say thank you.  

Here at Keeler, we appreciate your business more than anything! Our loyalty program enables you to earn equipment rewards when purchasing from our line of pharmaceuticals and clinical supplies.  

By joining the 20/20 club, the value of purchases you make throughout the year determines your tier level and the rewards available to redeem.  

$1 = 1 point. The higher the value, the bigger the reward! For example, if you spend $10,000 or more on pharmaceuticals or clinical supplies, you can choose one equipment reward from Tier 1.  

Find out more about the rewards available, tier by tier!


Tier 1*  



5 boxes of 100 singe-use applanation tonometer prisms (500 total)



7 boxes of 300 tonometer tip covers (2,100 total); fits Accupen or Tonopen



Remove ingrown eyelashes with the Permablate Micro-Electrolysis device


*Choose 1 product

Tier 2*  



Handheld pachymeter



Handheld tonometer


Diagnostic Set

LED ophthalmoscope, LED retinoscope, and transilluminator


Spectra Iris

Portable binocular indirect ophthalmoscope

*Choose 1 product

Tier 3*  


Vantage Plus

Slimline wireless binocular indirect with charger and 2 batteries


All Pupil II

Slimline wireless binocular indirect with charger and 2 batteries



Portable slit lamp with 10x magnification

Tier 4*  


A-Scan Plus Connect*

Rapid measurement readings


B-Scan Plus*

High resolution probe



4Sight with A-Scan and pachymeter probes


PSL Classic

Portable slit lamp with 10x and 16x magnification

*Choose 1 product - installation not included

Tier 5*  



4Sight unit and B-Scan probe combination with the choice of an A-Scan or pachymeter probe add-on


Cryomatic MKII

Cryo unit with a 2.5mm standard retinal probe


Traditional Slit Lamp*

Keeler slit lamp with Keeler Optics and a 5-step magnification drum (6x, 10x, 16x, 25x, 40x)

*Choose 1 product - installation not included

Frequently asked questions

1. How do I check my account status?

You will receive a monthly account update, or you can ask your sales representative at any time the status of your rewards acccount.

2. How do I redeem my rewards?

You can redeem rewards as soon as you reach a qualifying tier.  Simply fill in a redemption form, via your sales representative.

3. What is the qualifying period?

The 20/20 club program runs from September 1, 2023 to August 31, 2024.  Only clinical purchases made during the qualifying period will qualify for reward points.

4. If I don't redeem my rewards, will my balance roll over?

No, rewards must be redeemed and invoiced by the end of the qualifying period, otherwise they will expire.

Terms and conditions

  • There is no additional cost to join the program, only a signed enrollment form by a practice manager is required.
  • Once you reach each tier, you may redeem a reward from that tier, or continue to earn to reach the next tier. 
  • Only purchases from the Keeler clinical line during 9/1/2023 – 8/31/2024 will qualify and earn rewards.
  • Shipping charges and products purchased from our diagnostic equipment line do not count toward the rewards program.
  • If the equipment chosen as part of the rewards program requires an on-site installation or training there will be an additional fee.
  • All remaining points at 8/31/2024 will expire and the program will start again.
  • Keeler reserves the right to modify or cancel the program at any time.
  • Products must be invoiced before 8/31/2024.
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